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POCO is a Chinese smartphone brand founded in 2018 as a sub-brand of Xiaomi. Initially, POCO focused on delivering high-performance smartphones at budget-friendly prices, gaining popularity with the Pocophone F1, which offered flagship specs at a fraction of the cost of competitors.
In 2020, POCO announced its independence from Xiaomi, though it still relies on Xiaomi[rsquo]s manufacturing and software infrastructure, including MIUI (now HyperOS).
Key POCO Smartphone Series:
POCO F - flagship models with top-tier performance at competitive prices (e.g., POCO F5 Pro),
POCO X - mid-range smartphones with powerful processors and high-refresh-rate displays,
POCO M - budget-friendly devices with large batteries and essential features,
POCO C - entry-level series for basic users.
POCO[rsquo]s Key Features:
Great price-to-performance ratio,
High-performance Qualcomm Snapdragon or MediaTek Dimensity processors,
AMOLED displays with high refresh rates (90Hz / 120Hz),
Large batteries and fast charging.
POCO Today:
POCO is highly popular in Europe, India, and Latin America, catering to gamers and tech enthusiasts. Despite its independence, POCO still benefits from Xiaomi[rsquo]s technology, allowing it to maintain competitive pricing and high build quality.